Crystal Shell partners who run micro-workshops close 40% more fleet and luxury clients. Here’s a one-week sprint to plan your first session.

Day 1 — Pick the Audience

  • Target 6–8 decision makers: exotic car clubs, concierge services, or local dealerships.
  • Pull their vehicles and pain points from your CRM (rock chips, UV fade, downtime).
  • Send a personal invite with a calendar hold and note the cap—scarcity drives attendance.

Day 2 — Build the Agenda

  • 15 min: Welcome + Crystal Shell origin story.
  • 25 min: Live demo on a hood showing self-healing + windshield impact test.
  • 20 min: Walk through warranty coverage with reference to the warranty page.
  • 20 min: ROI calculator and Q&A.
  • 10 min: Bookings + deposit station.

Day 3 — Prep the Bay

  • Stage a vehicle with film half-installed to highlight clarity.
  • Set up a materials table: Premium Film, Tint, Warranty booklet, care kit.
  • Print name badges and agenda cards. Add a QR code to your booking form.

Day 4 — Rehearse & Record

  • Run the agenda with your installers acting as attendees.
  • Film b-roll—you’ll use it on social channels post-event.
  • Time each segment to stay under two hours.

Day 5 — Confirm Logistics

  • Send reminder emails + SMS the day before with parking instructions.
  • Arrange light snacks and coffee (clients stay longer when they’re comfortable).
  • Prep “decision packets” with quotes, financing, and maintenance plan.

Day 6 — Deliver the Experience

  • Assign roles: host, installer demonstrator, photographer, closer.
  • Encourage attendees to touch film samples and try the slip/tack change hands-on.
  • Capture testimonials on the spot while excitement is high.

Day 7 — Follow Up

  • Send recap photos + the deck used in the session.
  • Create tailored proposals within 48 hours.
  • Add interested prospects to your blog nurture sequence.

Want Crystal Shell to co-host? Reach out to your partnerships manager—we’ll provide demo panels, signage, and a guest speaker to elevate the event.