Publishing articles is step one. Converting readers into paying clients is the win. Here’s a lightweight nurture sequence any Crystal Shell dealer can launch in an afternoon.
Step 1 — Capture the Lead
- Add a banner CTA to your blog hero: “Get the 7-point paint protection checklist.”
- Use a form with name, email, vehicle, and desired service (PPF, tint, windshield).
- Pipe submissions into your CRM with a
Blogsource tag.
Step 2 — Send the Three-Email Campaign
| Day | Subject | Goal |
|---|---|---|
| 0 | ”Your paint protection checklist” | Deliver the PDF and set expectations. |
| 2 | ”How Crystal Shell keeps finish flawless” | Share a case study + link to Inside the Crystal Shell Production Line. |
| 5 | ”Ready for a tailored quote?” | Invite them to book a consultation with pricing tiers. |
Each email should include a single CTA button—Book a Consultation—and a short list of FAQs copied from your warranty page.
Step 3 — Automate Follow-Up
- If there’s no reply after Email 3, trigger a task for your advisor to call the lead.
- For open-but-no-click leads, send a bonus tip email highlighting seasonal offers (e.g., winter prep bundle).
- Segment customers who book and invite them to your maintenance newsletter.
Step 4 — Measure & Iterate
- Track open + click rates. A quick subject line tweak often lifts opens 10%.
- Add UTM tags to every CTA so you know exactly how many installs the sequence books each month.
- Refresh the PDF quarterly with new photos or quotes from recent clients.
When your blog and nurture engine work together, you’ll wake up to leads already sold on Crystal Shell film. Need content ideas? Subscribe to the blog or connect with the partnerships team for co-branded assets.